32Red Confirmed Best at Customer Service by Independent Audit

32red32Red outperforms 15 of the biggest operators in gaming, including 888, Bet365 and Ladbrokes, in an independent customer service audit performed by etruvian consulting

32Red online casino are proud to announce that they have topped an independent Casino Support Quality Audit released today by etruvian consulting. The audit examined 16 of the biggest operators in gaming, using a mystery shopper approach to gather anonymous data in a wide range of scenarios typical of an online casino player requiring assistance.

The results saw 32Red top of the charts with an overall score of 8.8/10, with response times and product knowledge in responses from their player support team recognised as being key areas where they leave competitors such as William Hill, Ladbrokes, 888 and Bet365 long in the distance.

David Coleman, leading the project for etruvian commented: “The audit results indicate that the management team and the front line staff at 32Red both hold a firm belief and commitment to putting the customer first. 32Red demonstrated again why they deserve, and have received multiple awards over the last decade.”

After winning the assessment with a strong margin, CEO Ed Ware commented on 32Red’s success: “Customer service is at the very heart of everything we do at 32Red and today’s recognition of that is a testament to all the hard work and dedication from our staff. We focus all our attention on ensuring that we deliver a ‘second to none’ player experience and we will continue to invest in this area to maintain our market leading proposition.”

The full independent report, breaking down the results from all 16 online casinos can be found here.

About 32Red

32Red is part of 32Red Plc, an industry leader in online gaming based in the British overseas territory of Gibraltar. Fully licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.

32Red offers a wide range of gaming products including 32Red Casino, 32Red Poker, 32Red Online Bingo, 32Red Bet and 32Red Rummy – the most recent addition to its portfolio. 32Red Plc is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange in September 2005.

About etruvian consulting

Established in 2010, etruvian consulting is an independent subsidiary in the same group as PokerStrategy.com that works with iGaming operators to overcome common industry issues such as declining life time values, ineffective customer & affiliate services and loyalty driving campaigns.

Since beginning operations, the consulting team has worked closely with many of the top tier gaming providers, with a focus on customer experience optimization as a means to generate a competitive advantage.
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