On August 11 at 4 p.m. local time, the Golden Nugget New Jersey online poker platform will begin running the state’s first live dealer tables.
Live dealer technology allows online gamblers to enjoy an interactive experience. Human dealers operate physical cards and table equipment in a customized studio, while the games are broadcast to players via live streaming. Players place their wagers through the usual online casino interface, before watching genuine blackjack cards or roulette wheels determine the result.
Widely available and quite popular among European online casino brands, live dealer technology came of age during the United States government’s recent prohibition on the online gambling industry. For that reason, states like New Jersey – where online gambling has been legalized as a fully regulated industry since 2013 – have not been as quick to integrate the new technology.
The upcoming debut marks the first time that live dealer games will be legally available to American players.
As part of the rollout phase, the Golden Nugget online casino will spread three classic table games using live dealers: blackjack, roulette, and baccarat. Over time, should the concept prove to be economically viable, the venue is expected to add a whole host of live dealer table games, including Casino Hold’em and Sic Bo.
The focus on table games is in keeping with Golden Nugget’s operational philosophy, as the platform doesn’t include a poker room, and caters exclusively to casino gamblers.
A spokesperson for the Golden Nugget explained the benefits of live dealer gaming in a statement announcing the launch phase:
“The platform is interactive; players can chat with the dealers and other players in real time, just like one would in a land-based casino.”
On August 11 a select group of invited guests will attend the first broadcasts of live dealer gaming, which will be streamed directly from a studio located in the Golden Nugget’s brick and mortar casino in Atlantic City. While players accessing the casino client through their desktop, laptop, or mobile computing devices place their wagers and follow the action, attendees will watch the live dealer streaming process play out in real time.
Even without the infusion of revenue offered by online poker, in June the Golden Nugget became New Jersey’s first online gambling enterprise to eclipse the coveted $3.5 million mark in terms of monthly revenue.
The move toward live dealer technology, coupled with Golden Nugget’s recent renaissance in terms of revenue, is expected to motivate competitors to follow suit. PokerStars, 888 Casino, and PartyPoker operate client casinos in New Jersey, and each has several years’ worth of experience running live dealer games through their European and global networks.
The Golden Nugget’s online casino utilizes software provided by Bally Technologies to power a full complement of virtual table games, specialty games, and slot machines. Along with Bally, games and services found on Golden Nugget’s online casino platform are also provided by several leading software services, including Amaya, IGT, High Five Games, and SHFL Entertainment.