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888 and Microgaming partnership
Gambling News
Jonathan ZaunApril 10, 2019
April 12, 2019

888 Casino and Microgaming Announce European Partnership

Two titans of the iGaming industry have come together, as 888 Casino has added Microgaming’s suite of online slots and table games. Fittingly for the two gaming firms, the 888 and Microgaming partnership will begin with the launch of the latter’s popular line of games throughout the United Kingdom.

888 Casino is based in Gibraltar, while Microgaming is set up in the Isle of Man. Per a jointly issued press release, the initial U.K. rollout will be followed by updates to the 888 Casino client in Sweden, Denmark, and other regulated markets in the European Union (EU).

Comments on 888 and Microgaming Partnership

In the aforementioned press release, Guy Cohen – who serves as senior vice president and head of business-to-consumer for 888 Holdings – offered the following comment on the 888 and Microgaming partnership and integration:

“888 Casino’s mission is to always exceed its customers’ expectations and provide the most enjoyable online gaming experience possible and this exciting deal takes our casino offering to the next level.

Microgaming has a proven track record in delivering high quality gaming products; this deal will enable us to raise our position of offering the most engaging and interactive casino content alongside our existing portfolio of games.”

888 Casino currently serves players in countries like Finland, Germany, Italy, and Spain. Microgaming’s chief executive officer John Coleman subsequently pointed to 888 Casino’s presence in the European market and the potential for further expansion.

“We are thrilled to welcome 888 Casino, a major player in the industry, to our ever growing customer base. I am confident that this will be the start of a positive strategic relationship which will further strengthen the Microgaming brand across Europe, and I look forward to providing 888 with even more of our innovative, popular content in the coming months.”

888 Players Can Now Enjoy Microgaming’s Most Popular Games

Following last month’s acquisition of Irish online sportsbook BetBright, parent company 888 Holdings now operates in the four major iGaming verticals – casino, poker, bingo, and sports.

The bulk of its business, however, comes from the 888 Casino platform. Adding Microgaming’s branded online slot lineup – which includes pop culture icons such as Jurassic World, Game of Thrones, and Halloween – thus represents a significant boon.

In total, Microgaming’s suite of online slots spans 457 unique titles, five of which constitute what the company bills as the “world’s largest progressive jackpot network.”

Between its six progressive jackpot slot titles – Mega Moolah, Mega Moolah 5 Reel Drive, Mega Moolah Summertime, Lots-a-Loot Jackpot, Lots-a-Loot Jackpot 3-Reel, and Fruit Fiesta – Microgaming has awarded more than €1 billion to winning players.

The total includes a then world-record jackpot – as certified by the Guinnes Book of Records – of €18,915,721 won in September of last year. That mark was eclipsed on January 30 of this year, when a Canadian player pocketed an astronomical payout of C$20,059,287.

In a statement, Microgaming games publisher David Reynolds congratulated that lucky slot spinner on their life-changing score.

“Congratulations to Zodiac Casino and the lucky winner on this truly life-changing win.

Mega Moolah has once again delivered an amazing payout following months of anticipation.

It was remarkable to see the jackpot ticker rise at such a phenomenal rate in recent weeks, and we are thrilled that this massive win has taken total payouts on the network beyond the €1 billion mark.”

In addition to slots, 888 Casino will integrate Microgaming’s collection of 46 table games, 10 poker-based titles, and 9 roulette variants.

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