888poker, the world’s second largest online real-money poker room, has just launched a new advertising campaign aimed at recreational players.
Recreational players make up the vast majority of online poker players and companies such as 888poker and others are beginning to see that. For example, PokerStars announced massive changes to its VIP program beginning on January 1, 2016, which would put in place restrictions on third-party software and programs. Even Party Poker has made changes to even the playing field by banning HUDs and seating scripts.
The theme of 888poker’s new advertising campaign is “Live The Game”. According to Sivan Finn, 888poker’s PR and Marketing Director, the campaign should attract more “true poker players.”
Finn says that “the idea behind the concept is that for true poker players, the dynamics of poker are reflected in everything they do – it’s how they view the world. Whether they are in a dance-off, diving into a pool or even just chilling on holiday, they love to outplay each other in whatever game they’re playing. They live and breathe the game.”
Throughout this past year 888poker has been running different campaigns to make the poker room more attractive to recreational customers. Right now it is running the Gift Showers promotion, in which $700,000 is awarded to players, and, at least, $12,000 is given away each day.
888poker’s new “Live The Game” campaign began broadcasting in the United Kingdom on December 23 and is scheduled to launch in more countries throughout 2016.
It seems that more companies are starting to see the true value of their recreational players. We can expect to see more changes across the board to even playing fields between players. This is good news for those who enjoy playing poker for the game and have never utilized the multitudes of software available, such as overhead displays and the like.
Image source: poker.org