AI and Gambling: How Artificial Intelligence Is Helping Casinos Reduce Problem Gaming

From improving the online gambling experience to helping prevent fraud, artificial intelligence has been at the forefront of casino development for two decades…

Casinos

Online gambling legislation means it’s never been easier in America to place a sports bet or wager on a casino game. There are now hundreds of ways to bet online thanks to the opening up of America’s gambling laws that put the onus on individual states to legalize gaming.

Thankfully America is entering the online casino age 20 years after it first launched back in Europe. And over the past two decades we’ve witnessed some incredible advancements in artificial intelligence that has made online gambling safer, easier and a lot more fun!

Indeed, the industry as we know it wouldn’t be the same without AI. It may seem futuristic to have computer formulas running our gaming experiences – but it works.

AI has proved to be invaluable in helping tackle problem gambling, while also boosting the enjoyment levels of some of the world’s most popular games. So how does it help boost the iGaming experience? Here, we take a look at the core benefits of AI in gambling…

artificial intelligence gambling

Humans are constantly striving to bring AI into our lives, and the casino industry is no different

AI and Gambling

Before we look at how AI helps the iGaming industry, it’s worth remembering that technological advancements have always been at the forefront of online gambling. From the very first virtual poker and computerized slot machines in the 1980s, all the way through to the incredible live roulette and blackjack experiences of today, it wouldn’t be possible without artificial intelligence.

Here’s how AI helps…

Protecting Players

Artificial intelligence is one of the most effective and cost-friendly ways of protecting online casino players. Safe online casinos across the world use AI security algorithms to tap into data sources and protect against fraud.

AI is also used to combat money laundering. Criminals often try to launder money through gaming websites and pass the proceeds off as winnings. But AI automatically tracks and assesses players, so they can spot money laundering accounts.

Artificial intelligence kicks in as soon as a user visits a casino page. AI systems endlessly scan user habits to spot patterns that are potentially nefarious. They can recognize suspicious activity, block log-in attempts and then inform the account holder of the fraud. AI can also block cyber attacks such as Distributed Denial of Service, which aims to overload servers and crash sites.

And AI can also prevent live casino scams, where criminals seek to gain an advantage when playing on the live tables.

What’s more, AI is also being used in Las Vegas casinos.

Understanding Players

Player security is one thing, but understanding player safety is another. AI is present to help prevent problem gambling before it happens. Computerized formulas scan usage of each online casino player, track their movements and determine when they are engaging in problem gambling.

One example is tracking a player who keeps making big deposits in their account. If the deposits begin to grow, it’s usually evidence that someone is trying to heavily gamble their way out of a loss.

Ai can help set bet and deposit limits to prevent players from getting to this stage. It can also notify casinos that there is an issue, which they can then address directly with a player.

Promoting Healthy Behavior

Indeed, part of an AI’s notification to casinos is to flag that a player needs help. In this way, the systems aim to promote healthy behavior among players.

But this isn’t the only way AI does this. Other examples include notifying players when they have been gaming for a specific amount of time, and even sometimes logging a player out!

Of course, AI also aims to promote games to players that the machine brain thinks they will like. This is exactly the same as social media, where algorithms predict the games, news stories and videos that you might enjoy.

AI does this for games. If you love a particular slot machine then AI could suggest a similar type, or perhaps one with a greater jackpot option. AI can also track your play at live tables such as roulette, online poker and blackjack, and suggest you move up to high-roller tables if you’re on a roll.

Eradicating Glitches

This is a big AI advancement in online slot machine technology. The ability to eradicate glitches within iGaming software is vitally important to ensuring the fairness of games, and the fairness of winning jackpots!

There have been occasions when a glitch in a slot machine has meant a player wins a jackpot via a loophole, which the casino will then not honor. Advancements in slot machine technology – especially the randomized, AI-driven algorithms that now monitor slot software – means slots games have never been safer to play.

James Guill

James Guill is a former professional poker player who writes fro GambleOnline.co about poker, sports, casinos, gaming legislation and the online gambling industry in general. His past experience includes working with IveyPoker, PokerNews, PokerJunkie, Bwin, and the Ongame Network. From 2006-2009 he participated in multiple tournaments including the 37th and 38th World Series of Poker (WSOP). James lives in Virgina and he has a side business where he picks and sells vintage and antique items.

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