Why do Casino Sites Need Online Casino Bonus Offers?

Why would a casino give away free money, or anything free for that matter? We explain why casinos award bonuses to players.

As a newbie entering the online gambling scene, you may be surprised by how generous online casinos are, with the various bonuses and promotions that they advertise.

The steady growth of the industry has, among other things, created some serious competition in the market as new casinos try to get a piece of the pie. This is where casino bonuses come in, and in this article, we explain why online casino bonuses are important to online casinos.

What are the Different Types of Casino Bonuses?

Casino bonuses will vary depending on which casino you choose to play at. There are different types of casino bonuses that you can expect to find, and below you will find a list of the most important of these.

Welcome bonus

Welcome bonuses are awarded to players in exchange for signing up. Depending on the casino, welcome bonus packages may consist of a no deposit bonus, deposit bonus, free spins bonus, or a combination of the three. Welcome bonuses are a great way for new players to get started when playing at an online casino, as they will boost your bankroll and allow you to play for longer.

No Deposit Bonus

A no deposit bonus is a casino bonus that is awarded to new players who sign up, without having to make a deposit first. This type of bonus may consist of a free cash chip to be played on any game of your choice, but may also be in the form of free spins. No deposit bonuses, like other casino bonuses, will also be subject to wagering requirements.

Deposit Bonus

A Deposit bonus, unlike a no deposit bonus, requires you to deposit funds into your account before it is awarded.  A deposit bonus is a percentage of your deposit that the casino gives back to you to play.

coins stacking to represent money growth

Yes, you can earn free money simply for making a deposit.

For example, a 200% deposit bonus will mean that if you deposit $100 into your account you will receive $300 to play. In many instances this will be accompanied by a number of free spins, to play a specific slot that they are trying to promote.

Free Spins

Free spins are a type of bonus that involves the ever-popular online slots. The bonus will involve the casino giving the player an opportunity to win real money, without having to wager any of their own money. Free spins will usually start at around 30 but may go as high as 200!

VIP Programs

Casino VIP programs are set up for existing players to receive rewards based on how loyal they are to the casino. You can expect daily, weekly and monthly promotions which are specifically catered for players who gamble often.

100% up to $400


How Can Casinos Be so Generous with Promotions?

It’s no secret that online casinos are extremely generous with their promotions, but how exactly is this possible? Online casinos have much lower operating costs, when compared to land-based casinos. With all that additional cash, online casinos are able to redirect their funds into lucrative bonuses and promotions, as well as games with higher RTP percentages. This is why so many people are choosing to play online rather than at traditional brick-and-mortar casinos.

Another important aspect is that online casinos have certain measures in place to ensure that casinos remain profitable, while giving away all these bonuses and promotions. Wagering requirements, for example, is one such method that ensures that players cannot simply withdraw their deposit bonuses immediately after receiving it (more on that below).

Despite this, online casinos are aware that by offering casino bonuses they are attracting many new customers to their virtual door, who will be playing for a very long time, which will increase their revenue. Therefore, any losses that are made by handing out casino bonuses are outweighed by the returns that casinos see in the long term.

What Should I Know Before Claiming a Bonus?

USA Online casino bonuses are great, but you should always read the

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Don’t ignore the terms of conditions or wagering requirements for a promotional offer.

terms and conditions, in order to get a complete picture of what you are actually getting. The terms and conditions can easily be found on the casino website and it is worth your while to read them. 

Wagering requirements are a very important T&C when it comes to online casino bonuses. This requirement will determine at which point you are able to withdraw the casino bonus that you have received by the casino. If you receive a $100 bonus from a casino with a 20x wagering requirement you will first be required to play through $200, on top of the bonus, before anything can be withdrawn.

Wagering requirements will always come with a time frame within which you are required to satisfy it, such as 30 days from the date that you receive it. Failing to adhere to the wagering requirements within the stipulated time, will result in you forfeiting the bonus, which is something that you would want to avoid.

Deposit bonuses are not only subject to wagering requirements, but also to minimum deposit requirements. A 200% deposit bonus with a $50 minimum deposit requirement, means that any amount deposited under that will award you nothing. This is usually clearly displayed on the bonus advertisement, but can also be found in the terms and conditions.

Stacking of casino bonuses is also usually prohibited, which means that you will only be able to use one bonus at a time. On top of this there is always the requirement of one welcome bonus per person/household, an important consideration where there is more than one person using an online casino in a household.

Each real money online casino has its own set of terms and conditions, but the terms mentioned above will always be present. It is imperative that you familiarise yourself with all the terms and conditions, to avoid any disappointment along the way.

How Can I Know the Bonus is Right for Me?

In order to know whether the online casino bonus is right for you, you will first need to establish what you want to get out of the bonus. If you are someone that loves online slots, then it would be worth your time looking for casinos that offer free spins as part of their welcome package.

For mobile players, there are some amazing mobile casino real money that offer bonuses specifically catered just for that market. Knowing in which category you fall in will ensure that you know what bonus to look out for.

The best way to find the right bonus for you is to take some time and read through online casino reviews, to establish which casinos are offering what you are looking for.

As mentioned above, you should always consider the terms and conditions, which will also inform you as to whether the casino bonus is right for you. What may look like a lucrative promotion, may actually be less than that, when all the T&C’s are considered.

Online casino bonus offers are great, for all parties involved. For online casinos, they are able to attract new customers to play their games, while players are given the opportunity to boost their bankroll as well as thier gambling experience. It’s a win-win situation!

Joseph Ellison

Joseph is a dedicated journalist and horse racing fanatic who has been writing about sports and casinos for over a decade. He has worked with some of the UK's top bookmakers and provides Premier League soccer tips on a regular basis. You'll likely find him watching horse racing or rugby when he isn't writing about sport.

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