According to data revealed within September 2016 Gaming Revenue Results, a monthly financial report released by the New Jersey Division of Gaming Enforcement (NJDGE), the state’s regulated iGaming industry has a new monthly revenue leader for the first time in its three-year history.
The Borgata casino’s two primary licensed online casino and poker room operators (BorgataPoker and PartyPoker) have led the revenue list in every month since New Jersey legalized iGaming, and their combined total was $3,387,237 in September of this year.
The Golden Nugget’s licensed operators (GoldenNuggetCasino, BetFair) posted a combined win of $3,659,348 in September, eclipsing Borgata’s total even without offering an online poker product.
Borgata’s in-house online poker operation serves as an extension of the brand’s East Coast-leading live poker offerings, while also supplementing its licensing partner PartyPoker, which returned to the United States for the first time since 2006 under New Jersey’s statewide regulatory framework. Together, Borgata’s poker component produced a win of $631,476, compared to the $2,755,761 win generated by casino play.
Borgata’s total iGaming haul for the month represented a negligible increase of only 0.1 percent year-to-year, while Golden Nugget grew its September revenue by 51.1 percent over the same period in 2015.
From a month to month perspective, Borgata grew its poker win by 7.18 percent from August, but a big 8.98 percent loss in casino revenue produced a total month-to-month loss of 6.35 percent. The Golden Nugget, meanwhile, enjoyed a month-to-month increase of 9.00 percent.
Industry analysts point to the addition of Live Dealer casino gaming by Golden Nugget, the state’s first integration of Live Dealer technology, along with the addition of Pennsylvania-based SugarHouse Casino’s online venture to its license, as driving forces fueling the company’s overall iGaming growth.
The combined licensees operating under the Caesars Interactive NJ umbrella (888, Caesars, Harrah’s, WSOP) were a close third in the September revenue race, posting a combined win of $ 3,238,445. That number marked a year-to-year increase of 21.9 percent for the month, and a 7.35 percent rise compared to August.
The various casino operations hauled in $2,597,047, while poker accounted for $641,398 in revenue. Those numbers represented a market-leading 10.99 percent growth rate month-to-month for Caesars’ casino products, but a 5.25 percent dip in poker win.
The operators on Tropicana’s iGaming license (Tropicana, Virgin) generated a combined win of $3,035,828 on casino-only gaming to put them in fourth place overall.
Year-on-year, the win marked a 15.8 percent increase for Tropicana’s licensees, and compared to their rough August, it was a 9.92 percent bump.
The collection of operators on Resorts Casino’s license (Resorts, Mohegan Sun, PokerStars NJ), experienced the most significant rate of growth, posting a combined win of $2,911,041. Compared to a $944,299 win earned over the same span last year – before PokerStars entered the industry in a long-awaited return to the American market this March – Resorts AC generated a massive 208.3 percent spike in year-on-year revenue for September.
Interestingly, despite PokerStars’ obvious impact on New Jersey’s iGaming industry in the last few months, Resorts AC posted a combined poker win of $744,045 – down 11.13 from August. To offset this dramatic drop in poker revenue, Resorts AC grew its combined casino win by 10.25 percent to $2,166,996 versus August.