Delaware North – a hospitality and gaming company with racetrack / casino venues located in seven states – has partnered with sports betting service provider Miomni to run two sportsbooks in West Virginia.
In addition to the Mountaineer State, the Buffalo-based Delaware North operates gaming facilities in Arizona, Arkansas, Florida, Illinois, New York, and Ohio.
Based in the U.K., Miomni provides turnkey sports betting, horseracing, dog racing, and fantasy sports services for several major Las Vegas casinos operators – including Caesars Entertainment, Boyd Gaming, and Golden Nugget.
Miomni was brought on to power Caesars Entertainment’s online and mobile sports betting platform across Nevada in 2017. As for Delaware North, the company’s primary interest is the brick and mortar “racino” space, but a 2016 acquisition of social casino designer Ruby Seven Studios marked its first foray into iGaming.
The U.S. Supreme Court repealed a federal sports betting ban (outside of Nevada) back in May, prompting four states to launch legal sportsbooks in the interim – Delaware, New Jersey, Mississippi, and West Virginia.
In August, Hollywood Casino at Charles Town Races became the first of West Virginia’s racinos to begin accepting bets.
The Delaware North owned Mardi Gras Casino and Wheeling Island Hotel were tentatively scheduled to open betting windows by late September, but the West Virginia State Lottery announced that both launches had been unexpectedly delayed.
That delay appears to be based on the newly inked Miomni deal, which was announced less than two weeks after the delay.
In a press release, Brian Hansberry – who serves as president of Delaware North’s gaming division – discussed the company’s ambitions in West Virginia:
“In working with Miomni, a recognized expert firm on the technology side, Delaware North is uniquely positioned to become a leader in the emerging sports wagering sector in the United States.
Leaders in West Virginia were proactive in positioning the state for sports wagering, so Delaware North, with two casinos in West Virginia, is now very much part of a first wave of operators.”
We think that this unique positioning – combined with our professional sports relationships, our ownership and operation of TD Garden in Boston, and our significant hotel and restaurant holdings – will entice other casino companies to want to explore the opportunities this partnership can present them.”
But while the deal will target West Virginia first, Delaware North vice president of gaming division marketing Luisa Woods offered a statement confirming that Miomni will be brought on to service sportsbooks in any states where legislation is passed:
“We are ideally positioned to be a principal architect in the evolution of gaming entertainment in the United States.
We are focused on delivering on the promise of integrated destination entertainment and convenience gaming.”
Miomni is a staple in Sin City, and throughout Nevada, providing backend services for sportsbooks at Wynn, the Westgate SuperBook, and Treasure Island in Las Vegas, along with the Atlantis Resort in Reno.
But outside of a racing app partnership with Boyd Gaming, the deal with Delaware North marks Miomni’s first attempt to take advantage of state-by-state sports betting regulation.
In the jointly issued press release, Miomni’s chief executive officer Mike Venner discussed the mutually beneficial partnership:
“We are proud and excited to be working in partnership with Delaware North.
Miomni is the chosen technology provider behind many of Nevada’s leading online sportsbooks because we designed the platform to be flexible, easy to use and reliable, with innovative features designed specifically to engage and entertain US sports fans.
This partnership is the perfect fit from our perspective as we share a vision of delivering a world-class gaming experience.”