After dabbling in New Jersey’s regulated online gambling market since it began in 2013, MGM Resorts International is making its first full-fledged iGaming play.
According to a joint statement issued on May 3, MGM Resorts will expand its partnership with Isle of Man-based iGaming provider GVC Holdings to launch an online casino and poker platform in the Garden State.
The new iGaming destination is set to debut “later this year” under the playMGM brand, marking the first time the worldwide casino operator has attached its name to an iGaming property.
MGM Resorts isn’t entirely new to the world of online casinos, however, holding a 50 percent ownership state in the Borgata – Atlantic City’s flagship casino resort – when the state’s iGaming industry arose in 2013. Software provided by GVC Holdings powers the Borgata-branded online casino and poker room, and in August of last year MGM Resorts completed a full acquisition of the Borgata and its iGaming properties.
In the joint statement, MGM Resorts chief operating officer Corey Sanders pointed to the company’s prior success working with GVC Holdings:
“This is a historic moment for MGM Resorts to be launching real money online casino and poker under the MGM brand for the first time.
GVC has been a first-rate partner for us, and we are excited about the possibilities of extending that partnership as regulated markets open up in the U.S.”
Shay Segev, chief operating officer of GVC Holdings, was similarly effusive in his praise for MGM Resorts, referencing the gambling giant’s reputation as a respected global operator:
“We are delighted to extend our relationship with MGM Resorts and to be launching casino and poker under the playMGM brand in New Jersey.
MGM Resorts is quite simply one of the biggest and best names in the business, and we look forward to working with them for many years to come.”
The new playMGM platform will include the same GVC Holdings software suite used to power the Borgata’s current online offerings, so players will have access to more than 300 slots, table games, video poker variants, and other games.
The venue will operate under the Borgata’s interactive gaming license, which includes BorgataCasino.com, BorgataPoker.com, NJ.PartyPoker.com, and PalaCasino.com.
GVC Holdings completed an £1.1 billion acquisition of bwin.Party, the parent company of PartyPoker, in February of 2016.
Accordingly, the GVC Holdings software suite will provide users with the same layout, interface, and gameplay experience found on the aforementioned Borgata licensees. The only major difference between playMGM and the other sites will be branding affiliation with MGM Resorts.
Per the press release, players participating in MGM Resorts’ popular M Life Rewards program – which tracks play while providing comps and other benefits – will enjoy additional bonuses. Specific terms of M Life Rewards’ connection to the playMGM platform weren’t specified, but MGM Resorts did state that the player incentive program “will be integrated into the GVC platform.”
The timing of MGM Resorts’ first full-scale entrance into iGaming couldn’t be better. New Jersey’s online casino and poker operators recently registered a record-setting March, with $21 million in combined revenue.