British land-based and online bookmaker and gaming operator Betfred is set to launch a new television advertising campaign designed to promote its Betfred.com live casino offerings for desktop and mobile devices.
The new campaign is to be broadcast on ITV, Sky Sports, MTV, Sky Atlantic and the Discovery Channel along with ‘several other major television channels’ and includes a special £10 no-deposit bonus.
“2012 was an award-winning year for Betfred.com and our mobile platform and we’re looking to cement our position and reputation as pioneers in the marketplace in 2013,” said Aaron O’Sullivan, Head of Casino for Betfred.
“Betfred Casino is among the first to offer live dealer games on mobile devices allowing real-time thrilling casino games to be delivered on a wide range of phones and tablets. The TV advert represents the importance with which we see mobile and live games and will be offering new players a £10 free bonus to enjoy them. Players will still be able to claim a bonus on their first deposit of up to £200 free, too.”
Betfred’s live mobile casino service is available on all IOS and compatible Android devices and offers players real-time games of roulette, blackjack and baccarat complete with actual dealers. The Warrington-based operator said that it hopes to reach ‘the widest range of the UK gambling audience through the television advert plus add value with a free bonus’.
The news follows the announcement earlier this week that Betfred intends to premiere its new ActiveWins affiliate programme at the Amsterdam Affiliate Conference. The new programme encompasses the Betfred.com, Bucky Bingo and Totepool brands and has been developed in partnership with marketing agency Active Win Media Limited and iGaming affiliate software and management provider Income Access.
Betfred is a big name in the online gaming industry, but putting itself out there on the TV makes sure that it gets information to those whom may spend their time online doing specific tasks. This can actually cause many to look for the name online and take advantage of what it has to offer. If one thing can be said about coming at prospective players from both angles, it would have to be that getting the brand out there will also help ensure that people remember it for a long time to come and this can lead to future players as well.