Evolution Gaming already reigns supreme as the leading provider of live dealer casino gaming services, but that position was solidified recently in a landmark deal with Flutter Entertainment.
In a press release issued on October 22, the Sweden-based Evolution Gaming announced that Paddy Power and Betfair – Flutter Entertainment’s flagship online casino brands – will begin offering its suite of live dealer games.
How Live Dealer Casinos Work
Unlike traditional online casino gameplay which uses animated game simulations on the player’s screen, the live dealer concept incorporates trained human dealers who use physical casino equipment. Evolution Gaming films its games from a dedicated studio located in Riga, Latvia, then streams that footage in real time to affiliated online casinos. Live casino software streams live video of the dealers dealing hands, rolling dice, and spinning roulette wheels.
Players can place wagers as they would in an ordinary online casino, while watching physical cards, dice, and wheels dictate the outcome rather than an unseen random number generator.
Along with public domain gambling games like blackjack, craps, baccarat, and roulette, Evolution Gaming also specializes in proprietary products such as “Lightning Roulette,” “Dragon Tiger,” and “Deal or No Deal Live.”
Major Coup for Leading Live Dealer Casino Provider
Evolution Gaming has held a prominent position in the European iGaming industry since 2007, providing live dealer games to major players like 888, GVC, William Hill, and Unibet.
And beginning in August of 2016 – when it linked up with the Golden Nugget branded online casino in New Jersey – the company has served as the lone provider of live dealer services in America’s regulated iGaming market.
The recent deal will only strengthen Evolution Gaming’s stranglehold on the live dealer vertical – especially after the Ireland-based Flutter Entertainment’s recent move to form the world’s largest iGaming company. In an industry shaking acquisition announced last month, Flutter Entertainment agreed to acquire PokerStars parent company The Stars Group for more than $6 billion in an all-stock merger.
In addition to PokerStars and its related assets, Flutter Entertainment – which was created in 2016 when Irish bookmaker Paddy Power and British rival Betfair completed a multibillion dollar merger – also owns the daily fantasy sports (DFS) and sportsbook operator FanDuel.
Evolution Gaming’s chief commercial officer Sebastian Johannisson positioned Paddy Power and Betfair as the key targets for its latest live dealer expansion:
“We are honoured to be working with Flutter Entertainment. Our companies are very well matched in terms of ambition and culture, and we are confident that we are the perfect partner to take their Live Casino offering to the next level.
This is a landmark agreement for Evolution, a significant deal that we have been working towards for a number of years.
We are thrilled at the prospect of Flutter Entertainment’s powerhouse brands Paddy Power and Betfair presenting our world-leading Live Casino offering and we are sure that their players will relish our live game shows offering.”
Flutter Poised to Continue Capturing iGaming Industry Market Share
Mike Phelan, who serves as commercial director for Paddy Power, issued a statement praising Evolution Gaming as the perfect partner for Flutter Entertainment’s live dealer aspirations:
“We have seen the strong performance from Evolution’s product line over recent years.
We are incredibly excited to be able to extend our offering in the Live Casino space by offering our players exclusive big brand live games such as Deal or No Deal Live and Lightning Roulette, to name just two of the big attractions in the Evolution games portfolio.”
Buoyed by the rapid rise of the FanDuel Sportsbook brand in the regulated American markets of New Jersey, Pennsylvania, Indiana, and West Virginia, Flutter Entertainment recently posted Q3 revenue gains of 10 percent.
Company executives also attributed the strong performance to “cross-selling” between its sportsbook and casino brands, as FanDuel users explore the linked Betfair casino platform.