- The 5 most viewed commercials during Super Bowl LV
While this year’s Super Bowl might not have delivered the caliber of commercials some fans are used to, it’s nearly impossible to not enjoy at least some of the new commercials shown during the first Super Bowl game hosted at home (by the winners, natch).
For some, the Super Bowl is just as important for their commercials as the halftime show and the game itself (Super Bowl commercials are the apex of marketing, with a commercial spot selling for approximately $5,600,000).
Let’s take a look at the most viewed commercials during the 2021 Super Bowl.
- Amazon Prime: Alexa’s Body
“I literally couldn’t imagine a more beautiful vessel for Alexa…” But what if it was Michael B. Jordan? That’s the dream Amazon’s selling this year.
We think the odds are low that many are unfamiliar with Amazon’s Alexa service, but we say there’s an exceptionally good chance they’ve won some people over with Michael B. Jordan as the perfect version of Alexa.
- Jeep: The Middle with Bruce Springsteen
The Giants and Jets weren’t in this year’s Super Bowl, but it was still a great night for New Jersey with ‘the boss’ gracing Super Bowl Sunday screens across the nation. Bruce Springsteen isn’t often found in commercials, but lent himself to Jeep to promote American unity, meeting in the middle, and of course, Jeep vehicles.
- Cadillac: Timothy Chalamet, Winona Ryder and ‘Edgar’ Scissorhands
Is there an Edward Scissorhands without Johnny Depp? No — but there is an Edgar Scissorhands. Starring Ryder in Dianne West’s role as Scissorhand’s mother, and Timothy Chalamet as Edgar. We see Edgar’s difficultly in navigating a world made for hands, until he receives a Cadillac LYRIQ, equipped with hands-free cruise control, perfect for the discerning gentleman with scissors for hands. Another charming nostalgia-ride for anyone who enjoyed the 90’s Burton version.
- Wayne’s World and Cardi B for Uber Eats
Uber eats might not be the soft drink or fast food giants you’re used to seeing during a Super Bowl commercial, but their service has certainly thrived during the pandemic, making a commercial-spot make total sense. Featuring an on-the-nose reference to Cardi B’s inclusion, this commercial gave the audience everything they wanted. It was self-aware, a fun throwback, and the tie-in to local restaurants and Wayne and Garth’s cable access television show made sense.
- Paramount Plus: Paramount Plus Expedition, “Sweet Victory”
Was this the crossover event of the year? If you yearned to see Sponge Bob, RuPaul, and Beavis & Butthead in one place, you were likely delighted about Paramount Plus’ commercial last evening. These characters, plus the gang from Paw Patrol, James Corden, Dora the Explorer and more stars who feature on Paramount Plus scaled the iconic Paramount mountain to meet Sir Patrick Stewart (and Stephen Colbert as bartender). Is this an episode of WWHL? Is Sir Patrick Stewart the God of Paramount? Whatever the right answer is, this commercial was an unexpected, albeit fun pop culture collusion.
- Honorable mention: Cheetos
No, you weren’t being punk’d during last night’s Super Bowl commercials — that was Ashton Kutcher and Mila Kunis in a commercial spot for cheeto’s.
Super Bowl viewers (and those who only watch for the commercials) might have seen the commercial a few days earlier on YouTube, but it was a fun call-back to see ‘wasn’t me’ singer and two celebrities who have helped support essential workers during the pandemic.
Personally, I was in a hardware store recently when a girl turned to her partner and said, “I’m like Shaggy, it wasn’t me,” and I definitely let out a chuckle — so this was a welcome, timely yet nostalgic reference to see on-screen.
Top Super Bowl LV Commercial Themes:
Nostalgia reigned supreme during this year’s Super Bowl, and even though many of the most viewed commercials starred popular, relevant figures, even Uber Eats and Paramount relied on the charm and schmaltz of our favorite movies and TV shows.