After the first day of legal sports betting in New Hampshire wrapped up, gaming officials in the Granite State offered rave reviews on the industry’s long-awaited arrival.
The New Hampshire General Court, the state’s legislature, voted to legalize, regulate, and tax sports wagering back in June.
Daily fantasy sports (DFS) kingpin turned sportsbook operator DraftKings launched the state’s first and only online / mobile betting platform on December 30, and according to New Hampshire Lottery executive director Charlie McIntyre, local bettors flocked to the app in droves.
Lotto Exec Celebrates DraftKings Sportsbook’s Big Opening Day
In comments made to local media outlets, McIntyre revealed that more than 6,000 individual users registered their new DraftKings New Hampshire sportsbook accounts within the first 24 hours of operation.
McIntyre also mentioned that a “significant” number of those accounts were created by residents of neighboring Massachusetts, as New Hampshire became only the second New England state (alongside Rhode Island) to offer regulated sports betting.
All told, McIntyre confirmed that more than $250,000 in total wagers had been placed by local bettors on Day 1. Extrapolated over a full calendar year, similar daily performances would generate over $91 million in annual handle.
According to McIntyre, the state lotto – which has been tasked with regulating licensed sportsbook operators – is impressed with the industry’s immediate impact with regional bettors:
“In just 24 hours the response to online sports betting has been overwhelming.
Clearly there is strong consumer demand that will only grow as we market this new and exciting product.”
New Hampshire Joins Growing Club of Legal Sports Betting States
DraftKings Sportsbook received an exclusive contract from the state lotto in late November to operate both online / mobile betting, plus up to 10 brick and mortar bet shops throughout the state at some point in the future.
At the time, McIntyre issued a statement positioning the Boston-based DraftKings as the perfect partner to usher in New Hampshire’s new age of legal sportsbooks:
“Today’s affirmative vote begins a partnership with DraftKings that will offer our players an exciting opportunity to participate in sports betting with a trusted partner.
The introduction of sports betting will broaden the appeal of the New Hampshire Lottery and engage new and existing customers, while generating millions of dollars in additional revenue to support education.
We are working directly with DraftKings to implement a sports betting system that both engages players, while also ensuring all appropriate safeguards are in place.”
Asked about the fast-tracked timeframe of a little more than one month from awarding the contract to launch, Governor Chris Sununu explained that DraftKings’ existing infrastructure made his personal goal of launching in time for the NFL Playoffs attainable:
“We moved fast to get this done, and the deal is a win for New Hampshire.
We are partnering with a world-class company to provide a first-rate customer service experience.
With today’s vote, everyone will now be able to bet on Tom Brady and the New England Patriots in time for this year’s Super Bowl.”
The lotto will also offer a sports betting product provided by Greek gaming firm Intralot via its traditional retail outlets.
New Hampshire became the 13th state to join Nevada in offering legal sports wagering since May of 2018, when the U.S. Supreme Court overturned a federal ban on the industry outside of the Silver State.
Additionally, New Hampshire joined regional neighbor Rhode Island as the only two states where the legal age to place bets is 18 rather than 21.