Parx Casino, the largest gaming operation in Pennsylvania based on revenue, became the first in the Keystone State to reveal plans for an onsite sportsbook.
That news wasn’t broken by Parx Casino itself, but rather GAN, a London-based company that specializes in providing backend technology for the iGaming industry.
In a press release issued on July 30, GAN revealed details of a multiyear agreement to operate Parx Casino’s sportsbook. The deal covers both brick and mortar and online/mobile betting, extending an iGaming partnership between Parx and GAN struck on July 18.
That agreement saw GAN agree to provide its proprietary online casino and poker software to Parx. At the time, Parx became the first of 12 existing casinos to apply for an iGaming license through the Pennsylvania Gaming Control Board (PGCB).
Jeff Berman – who serves as chief commercial officer for GAN – issued the following statement in announcing the Parx deal:
“Following the execution of this extension and amendment, GAN now offers clients a platform equipped with multiple options for integrated sports betting to be launched seamlessly alongside GAN’s market-leading Internet casino product.
We welcome the opportunity to deliver sports betting in the retail channel, as well as online, through GAN’s unique platform containing patented technology.”
John Dixon – the chief technology officer for Parx parent company Greenwood Gaming & Entertainment – followed suit with his own comments:
“GAN has ably demonstrated its abilities with both its overall platform and its integration capability for existing major clients.
By leveraging GAN’s platform, Parx Casino will have the opportunity to launch retail and online regulated sports betting together with online gaming in Pennsylvania later this year, subject to the regulatory approval of the PGCB.”
Pennsylvania passed a comprehensive gambling expansion bill late last year, legalizing online casino, poker, and lottery, along with land-based and online sports wagering. That bill presupposed the repeal of the federal sports betting ban known as the Professional and Amateur Sports Protection Act (PASPA) of 1992, which was repealed by the U.S. Supreme Court in May of this year.
Between then and now, the PGCB has worked to finalize the state’s new iGaming and sports betting regulations.
In announcing the initial iGaming deal with GAN, Parx elected to pay $10 million for a three-way license covering poker, table games, and slots. The venue paid another $10 million to apply for a sports betting license, and Pennsylvania will assess a 36 percent tax on revenue thereafter.
Assuming the Parx applications are approved, GAN expects the sportsbook operation to be up and running at some point in the second half of 2018.
GAN has previous experience in the emerging market of iGaming-regulated states, including New Jersey, where it services the Betfair online casino. The company also powers the newly launched Ocean Resort online casino.
Back in January of this year, GAN took steps to capture American sports betting market share in the event PASPA was rescinded. The company partnered with SB Tech, a union which GAN’s chief executive officer Dermot Smurfit described thusly:
“GAN has been asked by several Clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned.
We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, US licensing suitability, ability to integrate seamlessly with GAN’s enterprise software platform and the sophistication of their managed sports services.”
Additionally, GAN works with more than 70 casinos across the country to provide gaming technology and services.