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SB Tech Partners with Golden Nugget to Run Sportsbooks in New Jersey and Mississippi

Golden Nugget has brought Bulgarian iGaming operator SB Tech onboard to provide sports betting through the company’s two casinos in New Jersey and Mississippi.

The deal will see SB Tech service the backend for newly legalized brick and mortar sportsbooks located within the Golden Nugget’s venues in Atlantic City and Biloxi.

Richard Carter – who serves as chief executive officer for SB Tech – offered his take on linking up Golden Nugget as the company’s American sports betting partner:

“I’m very pleased to confirm our latest strategic partnership with a major US operator.

Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.”

Thomas Winter – who serves as senior vice president and general manager of online gaming for Golden Nugget’s parent company Landry’s Inc. – praised SB Tech’s aggressive approach to landing the dual-state deal:

“Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SB Tech persisted through our arduous review process.

In the end, we knew SB Tech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience, as well as its innovative product-driven approach.”

Golden Nugget Atlantic City hasn’t opened its sportsbook as of yet, but according to the Press of Atlantic City, the venue has hired Joseph Nicosia to become the casino’s first sportsbook manager. Like many operators in New Jersey, Golden Nugget Atlantic City is planning to launch legal wagering in time for the NFL season’s start in early September.

As part of a compromise with the New Jersey Division of Gaming Enforcement (NJDGE), Golden Nugget Atlantic City – which is owned by Tilman Fertitta, who also owns the Houston Rockets of the NBA – will not offer any wagers on NBA action.

Following a legal battle that spanned nearly seven years, culminating in a decision by the U.S. Supreme Court, New Jersey’s efforts to legalize sports betting on the state level resulted in a longstanding federal ban on the industry being lifted. That ban, known as the Professional and Amateur Sports Protection Act (PASPA) of 1992, was repealed by the Court on May 14 of this year.

Casinos and racetracks in the Garden State began accepting legal wagers one month later, following Delaware as the second state outside of Nevada to offer single game sports betting.

Delaware, like Mississippi, passed preemptive laws over the last few years calling for the regulation of sports betting – provided PASPA was eventually amended or rescinded.

Mississippi’s sports betting law is already on the books, and as of July 22, more than a dozen casinos across the Magnolia State are eligible to begin accepting bets.

Golden Nugget Biloxi is among the 14 casinos to apply for a sports betting license through the Mississippi State Gaming Commission (MSGC). But as of yet, none of the venues have opened their sportsbooks for business, as operators seek out the sort of partnerships Golden Nugget has now forged with SB Tech.

Scott King, vice president of marketing and resort operations for Golden Nugget Biloxi, recently told WMC Action News 5 that his bet shop was actively pursuing a launch timed to coincide with the start of college football in late August:

“We’ve hired our sportsbook leadership. It’s a whirlwind process but it’s very calculated.”

As for online wagering, New Jersey’s passage of iGaming legislation in 2013 didn’t cover internet sportsbooks, but SB Tech will service onsite mobile betting in Mississippi.