The online gambling industry in New Jersey continues to grow, as Manhattan-based gentleman’s club Scores launched its casino platform earlier this month.
ScoresCasino.com became the 16th iGaming brand to be established in the Garden State, but it’s the first to be backed by a company with no prior affiliation to gaming.
The strip club – which operated a venue in Atlantic City between 2013 and last year – joined forces with Pala Interactive to create what is essentially a “skin” of the latter’s existing iGaming sites.
Pala Interactive – which encompasses online casino, poker, and bingo sites – is owned and operated by the Pala Band of Mission Indians, a tribe based near San Diego, California. PalaCasino.com was launched in 2014, before an associated poker room opened midway through last year.
ScoresCasino.com utilizes the same software as Pala Interactive, meaning players have access to the same menu of more than 220 table games and slots. And just like Pala Interactive, the new site is operated under the Borgata’s interactive gaming license.
The Borgata license group now includes eight destinations, with ScoresCasino.com joining BorgataCasino.com, Borgatapoker.com, NJ.Partypoker.com, PalaCasino.com, PalaBingoUSA.com, PlayMGMCasino.com, and PlayMGMPoker.com.
The latter two are recent entrants to the market, as PlayMGM was also launched last week.
Rather than risk entering New Jersey’s crowded iGaming space on its own, Scores elected to set its online casino up as a direct affiliate of Pala Interactive.
Jeremy Clemons, who serves as chief marketing officer for Pala Interactive, told NJOnlineGambling.com that the affiliate structure would capitalize on both the Pala and Scores brands:
“The affiliate relationship is deep in that it provides players acquired by Scores to have a customized user experience featuring the well known Scores brand through the user journey and throughout the gaming platform.”
Despite the site’s name, ScoresCasino.com isn’t designed to offer the same risqué vibe as its namesake. Instead, users are greeted with a standard iGaming layout, one which essentially mimics the look and feel of Pala Interactive’s previous entries.
The site features more than 100 virtual slot machine titles, along with four blackjack games, eight video poker variants, and six table games including roulette, craps, and baccarat.
At the moment, ScoresCasino.com is limited to casino games, but given the launch of Pala Poker last year it’s likely that a poker component will be added at some point.
ScoresCasino.com is available through an in-browser version, or via mobile app on the iOS and Android operating systems.
In terms of bonus offers and other enticements, ScoresCasino.com sends a $30 no-deposit bonus to new players – consisting of $10 for the casino, $15 in “bingo bucks,” and $5 more with no strings attached. In addition, new players receive a free spin on a special game with a shot at winning $1 million.
When making an initial deposit, new players also receive a 100 percent match bonus up to $500. This welcome bonus requires a 10x “playthrough” before the funds, and associated winnings, can be withdrawn.
Unfortunately, players who already have a Pala Interactive account are not eligible for these ScoresCasino.com bonuses, as their accounts have already been transferred over to the new platform.
While most of New Jersey’s iGaming brands are associated with Atlantic City casino operators, ScoresCasino.com isn’t breaking new ground by joining the fray as an out-of-state entrant.
Pennsylvania’s Sugar House Casino launched PlaySugarHouse last September, under the Golden Nugget’s interactive gaming license. The Connecticut-based Mohegan Sun casino also linked up with Atlantic City’s Resorts AC to launch a site in 2015.
Per the latest revenue reports released by the New Jersey Division of Gaming Enforcement (NJDGE), the state’s iGaming industry generated more than $20 million in revenue in the month of June – up almost 30 percent year-on-year.