SugarHouse Launches Pennsylvania’s First Online Sportsbook
The online component of SugarHouse Sportsbook – which became the second brick and mortar bet shop in Pennsylvania to begin accepting wagers on December 15 of last year – began a three-day operational testing phase on Tuesday, May 28. After receiving final approval from the Pennsylvania Gaming Control Board (PGCB), the general public was invited to place the state’s first online / mobile wagers the following Friday.
Operator Celebrates First-Mover Status
Rob Long – who serves as general manager of the SugarHouse Casino in Philadelphia – issued the following statement via press release to celebrate the digital launch:
“Since opening, our SugarHouse Sportsbook has been buzzing with sports fans 24/7. Whether they’re watching Philly teams on the big screen or following a soccer game or tennis matches live streamed directly from the French Open to PlaySugarHouse.com, the action is round-the-clock, and now with online and mobile sports betting, you can take it with you.”
As part of the promotional rollout, SugarHouse Sportsbook is offering online / mobile bettors “no-vig” wagering on the 2019 NBA Finals, which was described as follows in the aforementioned statement:
“For the entire series, from 10 a.m. ET until tipoff, the main line spread will be priced at +100 on each side, ensuring bettors receive unbeatable value as they try out the site during this busy time in the sports season.”
Bettors who are aged 21 and over and physically located within Pennsylvania state lines can access PlaySugarHouse.com to place wagers. The venue currently offers a downloadable app for mobile devices which use the Android platform, but iOS users on Apple devices will need to wait for Apple Store approval – a process which remains pending at this time.
SugarHouse Sportsbook Now Available in Two States
The SugarHouse casino brand is owned and operated by parent company Rush Street Gaming, an Illinois-based firm which also includes the Rivers Casino brand under its corporate umbrella.
Rush Street Interactive – the company’s online and digital subsidiary – launched its first PlaySugarHouse.com online casino in New Jersey back in late 2016. That was followed by a successful sportsbook integration in the Garden State last August, making SugarHouse the first iGaming operator in New Jersey to offer both casino games and sports betting on the same platform.
Rush Street Interactive president Richard Schwartz connected the company’s ongoing production in New Jersey to the historic Pennsylvania launch:
“Thanks to the Pennsylvania Gaming Control Board’s leadership, we are excited to make history in bringing the first online sportsbook to sports fans in the state of Pennsylvania. Rush Street Interactive has grown market share since entering the New Jersey market in 2016, in large part due to the quality of PlaySugarHouse.com user experience and a laser focus on delivering what our players want, a massive range of sports betting options, responsive customer service and fast payouts. We have now brought the same quality, award-winning PlaySugarHouse.com site to players in the state of Pennsylvania.”
Per data compiled by the New Jersey Division of Gaming Enforcement (NJDGE), when the state shattered its record for monthly sports betting revenue this March, SugarHouse Sportsbook’s online product there helped the Monmouth Park licensing group land a third-place ranking.
Monmouth Park’s iGaming license is used by both William Hill U.S. and PlaySugarHouse.com. While itemized operator totals aren’t available to the public, NJDGE reports show the duo combined for $1,669,750 in “win” revenue.
That total is well behind the $13,322,133 and $7,278,126 revenue hauls posted by FanDuel and DraftKings, respectively. Nevertheless, the online SugarHouse Sportsbook went on to help Monmouth Park become the only other licensing group to top the $1 million mark one month later.