Featured in this article:
  • Caesars reveal further plans for Horseshoe Casino in Vegas
  • WSOP to return to Strip
  • Gamblers prioritized in new-look casino transformation

3 Minute Read

The Horseshoe Casino in Las Vegas will bring back an iconic brand to the Strip

Las Vegas will welcome back a taste of the Wild West next year after Caesars Entertainment confirmed further plans for its upcoming Horseshoe Casino on the Strip.

Horseshoe Casinos are scattered across America and each resort features the iconic golden logo that has made this company famous.

With an emphasis on improving the gambling experience, Caesars has revealed that the Bailly’s Las Vegas will be transformed into a Horseshoe Casino and Hotel across 2022, with the project due to be completed early next year.

“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said Jason Gregorec, SVP and General Manager of the property.

“Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”

And as part of the renovation, Caesars have now revealed further details of what gamblers and hotel guests will be able to enjoy:

  • New entertainment venues
  • New food and beverage options
  • Casino floor investment
  • Partnerships with world-class entertainers
  • Renovated exterior


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History Of Horseshoe Casinos

Las Vegas first got a taste of the Horseshoe Casino experience in 1951, when Benny Binion bought the Eldorado Club and renamed it Binion’s Horseshoe. The decor wasn’t quite Wild West but there was a frontier feel about the place – although the plush carpets that replaced the wooden floors certainly provided a more upmarket venue for gamblers.

In 1970 the Horseshoe began staging the World Series Of Poker, and a decade later the brand began expanding by buying other casinos on the Strip. Harrah’s would go on to buy the casino, sell it on to MTR, but keep the Horseshoe name.

Other Horseshoe casinos in Tunica, Cincinnati, Cleveland and Baltimore have emerged over the past three decades – and finally the brand is returning to where it all started.

“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment.

“2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”

WSOP Back In Las Vegas

Caesars also plans to place the World Series Of Poker back in the Horseshoe once the casino has been fully renovated.

It marks a return of the event to a brand that arguably made its name. Johnny Moss won the inaugural 1970 WSOP main event, which was actually decided on a vote among the players.

“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” said Ty Stewart, SVP and Executive Director of the World Series of Poker.

“Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”

Joseph Ellison

Joseph is a dedicated journalist and horse racing fanatic who has been writing about sports and casinos for over a decade. He has worked with some of the UK's top bookmakers and provides Premier League soccer tips on a regular basis. You'll likely find him watching horse racing or rugby when he isn't writing about sport.

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