Nearly eight months after opening the world’s largest Live Dealer online casino studio in Riga, Latvia, top iGaming software provider Playtech has completed an unprecedented customer migration.
In a statement issued from the company’s London headquarters on September 21, Playtech announced that major clients including Bet365, Coral / Ladbrokes, and Paddy Power / Betfair are now operating Live Dealer offerings directly from the Riga facility.
Boasting just over 8,500 square meters in floor space – nearly double that of the Riga studio maintained by established Live Dealer provider Evolution Gaming – the new Riga complex is the largest of its kind anywhere in the world.
Playtech now operates several dedicated Live Dealer studios under the same roof, each designed specifically to match the client casino’s color scheme, logos, and overall vibe.
Shimon Akad, who serves as chief operating officer for Playtech, praised the company for following through on an ambitious embrace of Live Dealer technology:
“Playtech demonstrates its absolute commitment to delivering the best Live Casino experience and this project is a significant testimony to it.
From making one of our largest ever investments and redeveloping this site into the world’s largest Live Casino studio, to completing the largest Live customer migration ever seen, it’s been an exhilarating, non-stop journey and there is much more to come.”
Akad also mentioned the new facility’s potential to attract additional customers within the rapidly expanding Live Dealer space:
“Licensees and potential new operators visiting the new and innovative studio have been blown away at the operation we have here now.
They have been so excited to see the huge progress we’ve made in creating unique dedicated experiences and word is spreading fast to other operators in the market.”
Live Dealer games replace onscreen pixels by connecting players to a human dealer who operates casino equipment while being filmed on high-resolution cameras. As footage is live streamed through an iGaming platform’s website, players can place wagers on games like blackjack, roulette, and baccarat in real time.
In recent years, Live Dealer games have become increasingly popular within the iGaming community, especially with players who previously expressed concern over the legitimacy of computerized random number generators. Accordingly, major operators have quickly adopted Live Dealer games, leading to the Latvian capital of Riga becoming a prime destination for dedicated studios.
With industry leader Evolution Gaming posting record profits in 2016, Playtech sought to expand its own presence that year by purchasing a massive lot of land in Old Town Riga.
In February of this year, Playtech responded to mounting client demand by opening its Riga facilities ahead of schedule.
At the time, chief executive officer Mor Weizer outlined the full scope of Playtech’s investment in Riga:
“This has been a huge undertaking but, more importantly, is a huge step forwards in live casino and one no other company except Playtech is capable of making.
Our licensees’ offerings have firmly been futureproofed with the completion of our new studio, leading-edge software and hardware and state-of-the art control centre. And crucially, it is their players who will benefit the most from the best live casino offering on the market.
This now gives us the platform to deliver the next generation of live casino to our customers, and will also give us the flexibility and ability to deliver many new and innovative products.”
Playtech has maintained a smaller Live Dealer studio in Riga since 2009, along with another in Manila, the Philippines.
The new studio is said to include hundreds of advanced high-definition cameras – covering hundreds of custom-built casino gaming tables – along with a surveillance and security center, and a training campus for new dealers.