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Online Casino VIP Programs: An Expert Guide

Posted by Veronica Taylor on
Last updated:

What was once an experienced reserved for the wealthy and powerful in brick-and-mortar casinos is now available to all online, thanks to the advent of VIP & loyalty programs. Like in many other industries, online casinos will reward loyal players with a set of enticing bonuses.

Our expert guide to online loyalty programs will cover:

  • What a VIP or loyalty program is
  • The different types of loyalty programs
  • How to sign up and earn
  • The different types of rewards you can earn from VIP programs

Best Online Casinos with VIP Programs

Here are our favorite online casinos offering loyalty programs, updated daily, for US players.

What is a VIP Program?

An online casino VIP program is just another term for a loyalty program.

Choosing an online casino is a buyer’s market, so players truly are “very important people” to the industry. As such, the best online casinos offer VIP/loyalty programs as a way to entice new players & reward their long-time users.

So, much like airlines offer “frequent flyer miles” to their top customers, online casinos offer VIP program promotions to frequent players. In these programs, rewards are typically accrued simply by participating and wagering on various online slots or table games like blackjack, poker and roulette.

Types of VIP & Loyalty Programs

Points-Based Programs

Points-Based Programs

Earn points based on how much you wager

Points-based VIP programs are geared towards those who play a lot. In a points-based programs, players earn points based on how often they play and how much they wager.

The loyalty points earned can then be converted into rewards including cash, free withdrawals, free spins, reduced vig (house edge), tournament entries and more!

A great example of a points-based loyalty program for US players can be found at BetOnline. In their casino and poker rooms, VIP points are earned by wagering real money and/or buying into poker tournaments. Players earn one comp point for every cent wagered, and those points can eventually be cashed for rewards.

Tier-Based Programs

Tier-Based Programs

Earn increasingly generous rewards as you progress through tiers

Tier-based loyalty & VIP programs are among the most commonly found at online casinos in the US market.

These programs are simple – depending on how much & how often a player wagers, they’ll move through “tiers” of rewards. With each new tier, the player will unlock increasingly better rewards systems.

One of our favorite tier-based loyalty programs in the US market can be found at Bovada. At Bovada, new players begin as a “Starter”, but can move through the ranks of “Rookie”, “Pro”, “All Star”, “Legend” and “Hall of Fame” depending on their wagering habits. As mentioned, these tiers correspond to rewards: for every 2500 rewards points a “Starter” accumulates, they earn $1. A “Legend”, on the other hand, only has to rack up 1,000 rewards points to earn $1.

How to Enter into a VIP Program & Claim Rewards

In most cases, once you’ve chosen an online casino, created a new account and made your first deposit, you’ll be automatically entered into that casino’s VIP program.

From there, the casino’s system will track your wagering activity and move you through the ranks, assign points, etc. depending on exactly how the program works. In short, the more you’re active and the more you wager, the more VIP program points and prestige you will earn.

However, just like in Vegas, some VIP programs are invite-only or exclusive to high-rollers. These types of loyalty programs often aren’t advertised – invitations are received by email or internal messaging service. These perks are highly coveted and, at times, very secretive.

These types of programs are often offered ad-hoc and the terms & rewards typically change on a player-to-player and a casino-to-casino basis. As such, we can’t tell you exactly what to expect, but rest assured, if you’re wagering big bucks – win or lose – your online casino will want to keep you around, and the rewards will be close behind.

How to Claim VIP Rewards

Again, many of these rewards are automated. Using internal messaging or email communication, once you’ve reached a certain tier, or accumulated a certain amount of points, the casino will contact you to tell you that rewards are available & inform how they can be claimed.

However, some online casinos require oversight from the player, particularly those with points-based systems, as it’s up to the player when to cash in.

In most cases, your reward progress can be found by accessing your profile page. Use the casino’s navigation to access your profile or bankroll page, and typically you’ll see your reward points or tier progress here, along with an option to cash them in.

Available Reward Types

As loyalty and VIP programs become more common, online casinos continue to try and best each other in terms of creativity and incentives. They know you’re shopping around – and if you aren’t, you should be – for the best promotional offers tied to the games they play most often.

We recommend finding the reward type that suits you best. While the list of rewards vary from site to site, these are the most common types available to US players.

Cashback Rewards

The most common type of loyalty program reward, any player can appreciate a little extra cash being available in their bankroll. While conditions vary, typically cash back rewards are earned as a percentage of wagers a player makes.

Circling back to Bovada’s tier-based VIP program, their cash back offer at the “Starter” level is 6.5% at the casino, 3.5% at poker, and 2.5% at the sportsbook. These percentages increase as players graduate through tiers.

As with any online casino bonus, we recommend reading the fine print – cashback earned as part of a reward program is likely to be subject to terms and conditions, most commonly playthrough requirements that require players to wager the bonus cash a certain amount of times before they can withdraw it.

Tournament Entries

An exceedingly popular option for real money poker rooms, sites often offer seats at tournaments as a reward for frequent play.

The World Series of Poker is a highly coveted ticket, and some VIP programs offer free seats at their satellite tournaments to their most prominent players. To earn a poker tournament entry, a player would typically have to play a set number of hands, enter a certain amount of tournaments or wager a certain dollar amount.

This is great a great reward for poker players – since you’ll be playing poker regardless, you have the option of taking advantage of the free VIP program and parlay that experience into a free tournament ticket.

Free Spin Rewards

Those who enjoy online casino slot games know the more they play, the more VIP points they earn and those are often cashed in for free spins on a weekly or monthly basis. These rewards will sometimes be cashed and added to a player’s account automatically, or may require some action by the player.

In addition, some online casinos will debut a new slot game to VIP players first, giving them a few free spins to incentivize the trial.

Prizes

These are becoming rarer, but still exist at some casinos, typically in the more premium loyalty and VIP programs.

If an online casino works with third-party partners, sometimes those VIP program points can be exchanges for physical prizes, for example a television, high-end stereo equipment or headphones.

How to Choose a Loyalty Program

a white icon of a banker holding a bag of cash

Shop Around

Don’t settle on the first site that offers you inclusion into a reward program. This is exceedingly common, and as a player, you have value. Make sure you find a good deal.

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Find a Reward That Matters to You

If you’re a frequent slots player, free spins might be the reward for you. If you love table games, maybe you’d prefer cash back. Find a program that offers the best reward for you.

a white page with a magnifying glass examining fine print

Read the Fine Print

We’ve said this before, but it’s worth mentioning again. Be sure you understand the terms and conditions and playthrough requirements of any programs you’re considering. While all bonuses have their upsides, some are more generous than others.

Online Casino VIP Program FAQs

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