Sweepstakes have long been a favorite game in America, with millions of people entering them to win prizes and money. The opportunity to scoop a windfall of cash for little risk is just too good to pass up. These casino sweepstakes can offer huge prizes that go from thousands of dollars and sometimes, to millions. While the history of sweepstakes has not always been squeaky clean, and with the chances of winning on legitimate sweepstakes being abysmally low, these issues have not impacted demand.
Unfortunately, sweepstakes have now hit a market-shifting crossroads. More and more people are reluctant to enter a sweepstake as the massive number of sweepstake scams has hurt their reputation. These scams are carefully designed to exploit the hopes and dreams of people and cause the loss of millions of dollars per year and many cases of identity theft.
How do the Scams Usually Work?
Most of the sweepstake scams are initiated by a phone call, an email, or through social media. Some scams still send mail directly to their targets, but electronic methods are more popular as they are faster and cheaper. All these communications have one key similarity, they end up wanting money and/ or sensitive personal information before they will send the prize.
For example, a scammer may call you to congratulate you because you have won a prize. After making a great speech to you that piques your interest in the prize and builds trust, they switch over to the scam. The scammer is now hoping your desire for the prize overrides your sense that something isn’t quite right. The scammers are very convincing and sell the prize well, making you question whether it is a scam at all.
Next, you’ll often be requested to pay a fee to claim a prize. They ask you to pay the fee by wire transfer or gift card, which are huge red flags, as these payment methods are impossible to claim back even in confirmed cases of sweepstakes fraud. Once you send over the funds, many scams will continue to push you for more. Scammers try to get their target to send multiple transactions and high amounts of money as they continue to build a calculated story that provides you reasons why the prize is still being held up. Once the target realizes it is a scam, they could have lost all their savings.
These scams have been around for a long time, and there are no signs of them slowing down. The Federal Trade Commission (FTC) received over 150,000 reports of fraud from the American people on prize competitions, lotteries, and sweepstakes in 2021, with losses totaling over $260 million. The Better Business Bureau (BBB) reviewed the scams reported and found they often targeted the older generation; people aged 55 and over are 75% of the sweepstakes scam victims.
Do the Scammers Ever Get Caught?
The good news is that there is an anti-fraud team that works to catch these criminals. In one case, two Jamaican men pleaded guilty to federal fraud for running a $9.4 million sweepstakes scam. Their scam was based in a Costa Rican call center and went on for eight years. However, most scammers do not get the justice they deserve, as many scams are very hard to trace. Even if a call center is taken down, the real scammers behind the operation will typically be hidden behind several layers of protection and be able to set up a new scam quickly.
3 Signs of a Sweepstakes Scam
Here are three signs you should look out for when it comes to sweepstakes:
- You receive a phone call or email that claims you’re a lucky winner, but you don’t recall entering any sweepstakes or have not heard of the sweepstakes company before. You’ll be surprised how many people fall for this trick. Ignore these forms of communication and do not engage with them.
- You are asked to share your bank account information and other sensitive personal information like your Social Security Number (SSN). You should never share your bank information unless absolutely certain you are a winner, and in that case, only the information needed for them to send you the prize. With personal data sharing, just don’t do it. And if you feel pressure to send information, that is a common sign of a scam.
- You receive a call to say you’ve won a lottery or sweepstakes prize, but a fee needs to be settled before the prize can be released. You will never be required to pay anything to win a prize, so ignore any call like this.